Water Enhancer Market Share, Industry Trends and Forecast 2023-2028

IMARC Group, a leading market research company, has recently releases report titled “Water EnhancerMarket: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global water enhancer market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Water Enhancer Market?

The global water enhancer market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.9 Billion by 2028, exhibiting a growth rate (CAGR) of 10.7% during 2023-2028.

A water enhancer is a concentrated liquid designed to be mixed with plain, packaged, or tap water. It contains minerals, flavorings, electrolytes, citric acid, vitamins, caffeine, and artificial sweeteners that enhance the nutritional content of the water and add a unique flavor and taste. It makes the water more palatable and encourages people to improve their daily water intake. As a result, water enhancer is gaining immense traction across the globe to enhance hydration levels among individuals and reduce their calorie intake by replacing carbonated beverages.

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What are the growth prospects and trends in the water enhancer industry?

The global water enhancer market is primarily driven by the rising demand for non-carbonated drinks due to increasing health consciousness among individuals. Moreover, water enhancer packs or bottles are portable, easy to carry, and help retailers free up shelf space for other goods.

In line with this, the rising customization of water enhancers according to the personal preferences and tastes of consumers is positively influencing market growth. Additionally, the increasing fortification of water enhancers with nutrients and functional ingredients has augmented the product demand.

Besides this, several key players are introducing new and innovative flavors to widen their existing consumer base and focusing on aggressive promotional activities to increase their profitability, which in turn has catalyzed the market growth. Furthermore, the rapid expansion of online and offline distribution channels is contributing to the market growth.

Other factors, including the rising popularity of on-the-go drinks, emerging food and beverage (F&B) and sports industries, and technological advancements in product packaging, are also anticipated to impel the market growth.

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What is included in market segmentation?

The report has segmented the market into the following categories:

Breakup by Type:

  • Fruit Flavored
  • Coffee Flavored
  • Tea Flavored
  • Others

Breakup by Form:

  • Powder
  • Liquid Concentrate

Breakup by Application:

  • Flavouring
  • Energy Stimulant
  • Functional

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy and Health Stores
  • Convenience Stores
  • Online Stores
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Who are the key players operating in the industry?

The report covers the major market players including:

4c Foods Corp., Arizona Beverages USA (Hornell Brewing Co. Inc.), BareOrganics, Dyla LLC, Heartland Food Products Group, Jel Sert Company, Nestlé S.A., SweetLeaf Stevia Sweetener (Wisdom Natural Brands), The Coca-Cola Company, The Kraft Heinz Company, Twinings North America Inc. and Zhou Nutrition (Nutraceutical International Corporation).

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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