I see many of you thinking, what exactly is marketing? Marketing is something that takes a lot of time, especially if you have a lot of other work running your own business.
Let me give an example:
You have developed a fantastic product that can be used by half the world. This even for a very decent price. You also have a fantastic website and super employees. You have also spent money on creating a beautiful logo. All paperwork is in order…. in short, you have everything perfectly ready for the public opening.
Finally, the big moment has arrived when you open the doors to the public. But what do you quickly notice? nothing happens, not 1 product is sold… You ask yourself, what went wrong. Maybe the product is the wrong color?
NO, the problem is that you have spent far too little time attracting potential future customers. It’s too late to get started on this now. This takes some time to get going. Your business costs you money and you notice that your cash flow is drying up quickly…
Only now do you notice the importance of a good marketing strategy? With this story, we have arrived at our first tip to avoid this.
1. Start marketing as soon as possible.
Don’t wait until everything is in order. Do you have a company name? Great, that’s enough to start prospecting. Michael Dunlop has collected thousands of email addresses by giving away information about his product along with an email “sign up” to be notified when the product is launched.
When the product finally came on the market, he sent an email to all people who had shown interest in his company.
Guess what happened next? Indeed, he made hundreds of sales the first day his business opened to the public.
Moral of the story: Start as soon as possible
2. Make use of a marketing strategy
There are too many companies that start with the best intentions, but unfortunately, they quickly notice that their campaign is not going as they had hoped. They invest a lot of time and money in 1 or 2 special stunts for some media attention. This may seem like a good idea at first, but if you’re not consistent with it, you won’t end up with many customers.
You need to develop a strategy that you can sustain. A strategy that ensures a brand experience. The more famous your brand is, the more trust your customer will have in your company and the faster they will buy.
3. Show that you are unique
Don’t start selling soda that is a duplicate of coca-cola but under a different name. The chance that your customer will choose you (as a new brand) over an established company is very small.
Even if yours tastes a little better and is a little cheaper. Consumers remain loyal to what they know and trust.
Show that there are differences between you and your competitor. Tell a story in which you are better and why. People love a good story and this is something they will remember.
4. Be “cool”
There is nothing worse than a company using the same marketing campaign for the last 50 years. Don’t lag behind and move with the times. Things are changing fast, so you should stay competitive.
I can’t think of a big company without a decent site. The internet is still something relatively new.
Never hesitate to try something new and refreshing. Your customers love this (as long as you don’t change everything at once) And what have you got to lose by trying something new?
If it doesn’t work, sorry. If it works, you can make millions. So don’t be the one to miss out on innovation or a brilliant moment.
5. Never forget the customers you already have
You made a sale at the beginning of your marketing funnel. Great, but you should never forget that you can sell to this customer again in the future. This is something that many companies sin against. They sell to a customer and then forget about him.
Look at it this way: your customer has taken the first step and given you their hard-earned money in exchange for YOUR product. This builds a bond of trust and he will likely want to buy from you again (as long as your product isn’t junk).
Resell to your customers, give a special promotion or discount because he has been a member for so long or because he has already bought something.
6. Not everything happens in the beginning
This means selling to new customers. This is only the first step in the sales process. These are often people who don’t fully trust you yet. They do not (yet) have a personal connection with your brand.
The best time to sell something with a “cold call” is after 12 emails. Once you’ve passed this milestone, it becomes much easier to get someone in as a customer. This is because they are used to receiving your business in their inbox regularly.
If you do this right, they will even look forward to your next email.
7. Create a need for your product
You have to make them feel that they are getting much better with the help of your product. Your product solves a pain or sensitive problem. You have to make it emotional.
Show them where they have a problem, rub this problem like vinegar on an open wound, and let them feel this pain as hard as they can. NOW, may you call this emotional. After this is done you just have to show them how to easily solve this problem. Using your product or service.
8. Build Brand Awareness
If you’re only going to remember one tip, make it this one. People love to buy from companies they know. If you have a well-known brand, people will automatically come to you. This gives a sense of security. They already trust you because you have a certain reputation.
Take care of this reputation. Do everything you can for your customer. If they are satisfied, they will pass this on to friends and family.
Let’s use the example of Coca Cola again:
Apparently, Pepsi tastes better, this is what a blind test shows. So why do people still prefer Coke? Because it is known. Their marketing budget is so big and they do so many promotions that their product has to be better. Or at least that’s how it comes across to consumers.
I hope you enjoyed this first article. You can always share it with your friends, I’m sure it will help them too.