The One Marketing Secret You Didn’t Know but You must Know!
When you think of marketing, you immediately think of commercials, big companies like Coca-Cola, and what it will cost you.
Large top 500 companies use millions of euros as a marketing budget. But what should you do now as a small business? Many small businesses do not have enough money to achieve their marketing goals. This is a completely wrong thought!
Of course, they can’t set up a big campaign like Coca-Cola but they can use several other free or cheap methods. You can grow your business through marketing without spending tons of money on it.
If you spend some time getting to know Google Analytics, you can see where your customers come from, what they do on your site, what interests them, and much more. This way you know who your customers are and what they like on your site. In response, you can provide more ‘content’ that they like.
Try new things. If they are received with pleasure by the customer, you know that you still have to use them in the future. If your customers don’t like it, you’ve found a new way that you don’t have to spend any more time with. You learn what works for your audience and what doesn’t.
Spend time on self-education. Udemy and Coursera offer many free (online) marketing processes. These can give you new insights and ideas. You can also find a lot of information on the internet. For example, take a look at Quicksprout for how you can improve your site.
You don’t even have to spend a lot of your time on this. Try to focus on your marketing for 10 minutes to an hour a day and you will be amazed at what you can achieve.
Using social media ensures that you reach many fans and potential customers “for free”. This won’t cost you any money! Start by inviting your friends and acquaintances to this. They will support you in this and share your stories with their friends. Before you know it you are an internet hit.
Make a marketing plan. It doesn’t have to be complicated. Make use of the 4 P’s (Price, Place, Product, Promotion), write down your goals, time frame, the money you want to invest… You will notice that once your vision is clear you will get a lot more done in a shorter time.
Also, You must know What Is The Sales Funnel? because it has a very important role in the current digital marketing ways.
Some quick and free ideas :
- Start a blog
- Start a Youtube channel
- Create interesting and entertaining content about your work
- Post information on other sites
- Give your customers more value than they expect
- People look for experiences. Give a good experience and they will tell all their friends about your company
- Try to network with like-minded people anytime, anywhere
- Use social media such as Facebook, Twitter and Pinterest
- Give away helpful information for free (in exchange for an email address)
- Try some Google ads and see what they bring you
- Word of mouth continues to be an important source
Don’t forget to check your statistics regularly. This shows whether your money is going to the right place.